Topsy: Instant social insight

Back to school: Target and Walmart face off

August 21, 2013

It’s that time of year again: a new school year is just around the corner! Of course, mega-retailers Target and Walmart have been tweeting about back-to-school topics since early July. But which retailer went bigger with its late summer campaigns? We used Topsy Pro to find out. We charted daily tweet volume over the past 60 days and discovered more than twice as many tweets mentioning Target and back-to-school.

Interested in analyzing your company’s campaigns? Topsy Pro can give you activity stats, graphs, and comparisons, related terms, top tweets and links, sentiment, geographic data, and much moreā€”no setup required. Start your free 14-day trial now.

Posted by Jeanne