Topsy: Instant social insight

Blog

New on Topsy.com: Exact stats and sentiment for any term

Good news! Topsy.com now includes sentiment analysis for any search term and a new dashboard interface that gives you a quick snapshot of relevant social metrics such as tweet counts…

Posted in: Technology

Business schools adding Topsy to the curriculum

Things change fast in social media—often too fast for b-school curricula to keep pace. But several forward-thinking programs have begun incorporating social analytics into classes so newly minted MBAs will…

Posted in: Topsy in Action

Happy birthday, #RoyalBaby!

It was a big day for Twitter the British royal family as the much-anticipated #RoyalBaby made his debut. Based on cumulative activity throughout July, though, about two thirds of Twitter…

Posted in: General, Topsy in Action

Rolling Stone cover bombs on Twitter

Backlash to the cover of Rolling Stone’s August issue—which shows suspected Boston Marathon bomber Dzhokhar Tsarnaev looking too much like a rockstar for many readers’ tastes—hit Twitter hard and fast when…

Posted in: Infographics

Social analysis by location

ESRI showcased Topsy’s geo-based social media analytics technology at the ESRI User Conference in San Diego last week. Because Topsy provides extensive geo-referenced tweet data, ESRI created a mashup that…

Posted in: Topsy in Action, Using Topsy

Coke vs. Pepsi: Who wins the Twitter Challenge?

Coke vs. Pepsi is a classic battle of the brands. Soda fans may argue passionately about which taste they prefer—but our analysis on Topsy Pro shows that Coke fans tweet…

Posted in: Infographics

Register now for free Topsy webinars

We’re hosting several free webinars about using social signals to achieve government agency objectives. Register today! Social Analysis in the Iranian Elections: Before and After Wednesday July 17 @ 11AM…

Posted in: General, Technology, Topsy in Action

An iconic slogan—and a social sensation

To stand the test of time, a brand or campaign slogan has to be short and packed with personality—which also makes them great hashtag material. But are some better than…

Posted in: Infographics

Nike makes it count with killer hashtag campaigns

Hashtag campaigns can be an incredibly powerful tool for brands looking to create lasting buzz in the social sphere. But Nike appears to do it best—the company has been behind…

Posted in: Infographics, Topsy in Action

EGYPT #RESET #2013

This week protesters once again packed Tahrir Square in central Cairo and once again took to Twitter, protesting current President Mohamed Morsi, who was elected following former President Hosni Mubarak’s…

Posted in: Commentary, Technology, Topsy in Action, Using Topsy