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Promoted Trend of The Week: #VineApp

This week our pick for best promoted trend is the #VineApp hashtag. The hashtag #VineApp was promoted on Wednesday, June 5 following Vine’s announcement that they released Vine for Android…

Posted in: Commentary, General, Technology, Topsy in Action

Twitter Announces New Ad Properties, Topsy Helps You Optimize Click Throughs

Twitter Advertising has been busy this week with a number of new rich media additions to their line of ad products. On Wednesday, they added a new card  to their suite of Twitter…

Posted in: Commentary, Technology, Topsy in Action

Promoted Trend of The Week: #GooglePlayMusic

This week our pick for best promoted trend is the #GooglePlayMusic hashtag and its related search terms. The trend was promoted yesterday following Google’s launch of its new subscription music…

Posted in: Commentary, General, Technology, Topsy in Action, Using Topsy

Promoted Trend of the Week — #TheGreatGatsby & #TwitterSmallBiz

This week we’re continuing our series, breaking down of the best “Promoted Trend” advertising campaigns hitting Twitter, which ranged from #FlipYourMorning by @McDonalds to the 5th of May holiday #CincodeMayo.…

Posted in: Commentary, General, Technology, Topsy in Action, Using Topsy

New Engagement Features Turn Social Insights into Business Impact with One Click

We are happy to announce that users can now act immediately on insights they uncover in their analysis by engaging directly with their audience through Topsy Pro. Following is our…

Posted in: General

Promoted Trend of The Week: #ComedyFest

This is the second post in a continuing series that examines Twitter’s’ Promoted Trend ad product and how brands, agencies and personalities are creatively taking to the medium. Here at…

Posted in: General, Topsy in Action, Using Topsy

Promoted Trend of The Week: #AfterEarthDay

Here at Topsy, we like to nerd out on savvy use of the Twittersphere. One of the things we like to keep an eye on is how marketers are using…

Posted in: Technology, Topsy in Action, Using Topsy

Tweasers! A First Look at “The Wolverine” Via Vine

Have you watched the shortest movie trailer ever yet? It only takes a second. Well six, actually. A “tweaser,” in this case the new installment of #TheWolverine, is a trailer…

Posted in: Technology, Topsy in Action, Using Topsy

Social Marketing and Pro Sports Teams

The most successful professional sports teams know that social media campaigns are crucial to promotion of games, news, players and marketing initiatives. These campaigns stoke fan excitement about team products…

Posted in: Technology, Topsy in Action, Using Topsy

Scouting pro athlete sponsorships

Marketers have been busy evaluating prospects for key, big-money sponsorship deals prior to the 2013 NFL Draft. But outside of appraising the athletic talents of these soon-to-be NFL stars, how…

Posted in: Topsy in Action, Using Topsy