General
General blog posts.
WOE IS THE RED WEDDING
As you’ve probably heard by now, @GameOfThrones’ second-to-last episode aired last Sunday night on HBO, and then, right after you snuggled in and got set… …well, how should we put…
Promoted Trend of The Week: #VineApp
This week our pick for best promoted trend is the #VineApp hashtag. The hashtag #VineApp was promoted on Wednesday, June 5 following Vine’s announcement that they released Vine for Android…
Promoted Trend of The Week: #GooglePlayMusic
This week our pick for best promoted trend is the #GooglePlayMusic hashtag and its related search terms. The trend was promoted yesterday following Google’s launch of its new subscription music…
Promoted Trend of the Week — #TheGreatGatsby & #TwitterSmallBiz
This week we’re continuing our series, breaking down of the best “Promoted Trend” advertising campaigns hitting Twitter, which ranged from #FlipYourMorning by @McDonalds to the 5th of May holiday #CincodeMayo.…
New Engagement Features Turn Social Insights into Business Impact with One Click
We are happy to announce that users can now act immediately on insights they uncover in their analysis by engaging directly with their audience through Topsy Pro. Following is our…
Promoted Trend of The Week: #ComedyFest
This is the second post in a continuing series that examines Twitter’s’ Promoted Trend ad product and how brands, agencies and personalities are creatively taking to the medium. Here at…
Scouting Pro Athlete Sponsorships
Marketers have been busy evaluating prospects for key, big-money sponsorship deals prior to the 2013 NFL Draft. But outside of appraising the athletic talents of these soon-to-be NFL stars, how…
Topsy Webinar: The Top 5 Ways Government Agencies Should Be Using Social Media
Are you looking for a cost effective way to improve policies, increase efficiencies, and streamline feedback from your constituents to decision makers? Social media has become an essential marketing tool…
Harlem Shake Versus Gangnam Style
One of our customers shared a fun example of the type of analytics that can easily be done with Topsy Pro Analytics. We thought we’d share it!
Topsy Featured on CNBC’s Fast Money: Using Social Signal to Predict Stock Prices
Earlier today Rishab Aiyer Ghosh our co-founder and Chief Scientist was featured on CNBC’s Fast Money discussing how Topsy’s social sentiment scores are being used to predict stock prices with…