Topsy in Action
Blog category for examples of how Topsy identified a trend or was used to conduct analysis.
WOE IS THE RED WEDDING
As you’ve probably heard by now, @GameOfThrones’ second-to-last episode aired last Sunday night on HBO, and then, right after you snuggled in and got set… …well, how should we put…
Promoted Trend of The Week: #VineApp
This week our pick for best promoted trend is the #VineApp hashtag. The hashtag #VineApp was promoted on Wednesday, June 5 following Vine’s announcement that they released Vine for Android…
Twitter Announces New Ad Properties, Topsy Helps You Optimize Click Throughs
Twitter Advertising has been busy this week with a number of new rich media additions to their line of ad products. On Wednesday, they added a new card to their suite of Twitter…
Promoted Trend of The Week: #GooglePlayMusic
This week our pick for best promoted trend is the #GooglePlayMusic hashtag and its related search terms. The trend was promoted yesterday following Google’s launch of its new subscription music…
Promoted Trend of the Week — #TheGreatGatsby & #TwitterSmallBiz
This week we’re continuing our series, breaking down of the best “Promoted Trend” advertising campaigns hitting Twitter, which ranged from #FlipYourMorning by @McDonalds to the 5th of May holiday #CincodeMayo.…
Promoted Trend of The Week: #ComedyFest
This is the second post in a continuing series that examines Twitter’s’ Promoted Trend ad product and how brands, agencies and personalities are creatively taking to the medium. Here at…
Promoted Trend of The Week: #AfterEarthDay
Here at Topsy, we like to nerd out on savvy use of the Twittersphere. One of the things we like to keep an eye on is how marketers are using…
Tweasers! A First Look at “The Wolverine” Via Vine
Have you watched the shortest movie trailer ever yet? It only takes a second. Well six, actually. A “tweaser,” in this case the new installment of #TheWolverine, is a trailer…
Social Marketing and Pro Sports Teams
The most successful professional sports teams know that social media campaigns are crucial to promotion of games, news, players and marketing initiatives. These campaigns stoke fan excitement about team products…
Scouting Pro Athlete Sponsorships
Marketers have been busy evaluating prospects for key, big-money sponsorship deals prior to the 2013 NFL Draft. But outside of appraising the athletic talents of these soon-to-be NFL stars, how…