Topsy: Instant social insight

Topsy in Action

Blog category for examples of how Topsy identified a trend or was used to conduct analysis.

Topsy Webinar: The Top 5 Ways Government Agencies Should Be Using Social Media

Are you looking for a cost effective way to improve policies, increase efficiencies, and streamline feedback from your constituents to decision makers? Social media has become an essential marketing tool…

Harlem Shake Versus Gangnam Style

One of our customers shared a fun example of the type of analytics that can easily be done with Topsy Pro Analytics. We thought we’d share it!  

Twitter Bracketology: Using Social Analytics to Predict March Madness Upsets

This year’s NCAA March Madness tournament officially kicks off on Thursday with the Round of 64. Here at Topsy, we always like to look to the Twitterverse to see if…

White Smoke on Twitter: Social Buzz for the New Pope

UPDATED: added a couple additional terms used to talk about the announcement and we’re now at close to 140K TPM at the peak! As soon as the white smoke was…

See What’s Hot: SXSW Trendspotter from Topsy & Mashable

Over the past few years, following hashtags on Twitter has become the default way SXSW festivalgoers let each other know where they are, what’s happening and what’s hot.  This is…

See the Spikes and Dips Immediately with Alerts

Brand managers need to learn quickly what relevant trends are taking off. The sooner they know, the better. Alerts tell you exactly when sentiment, relevant tweets and acceleration changes for…

Identify Key Trends with Reports

What if you had a large team of assistants who could scour Twitter for the most relevant content for you brand or product and quantify all of it? Topsy reports…

Topsy Accurately Predicts 5 out of 6 Oscar Winners (updated)

Update: The Twitter Oscar’s Index correctly predicted 5 out of 6 Oscar winners, with Topsy’s sentiment analysis technology showing the power of analyzing the massive conversation on Twitter.   If…

Obama’s Fourth #SOTU

As expected, thousands took to Twitter as people reacted to President Obama’s Fourth State of the Union (SOTU) and our second time covering the SOTU.  Below is a minute-by-minute graph…

Super Bowl 2013: Real Time Analysis Predicts Winning Brands

Over the past two days, brands have competed head on in a race to gain positive exposure around their 2013 Super Bowl advertisements.  USA Today’s Ad Meter closely tracked these brands,…