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Topsy in Action

Blog category for examples of how Topsy identified a trend or was used to conduct analysis.

A Collective Response for Collective Action

“On Inauguration Day, the president has the world’s ears. He wants to produce something that stays there.” -David Shribman, The Globe and Mail At the start of President Obama’s first…

First Lady’s New Twitter Account (@FLOTUS) Immediately Popular on Twitter

For her birthday this year, First Lady Michelle Obama got a new office Twitter account, and it has quickly become the talk of the Twittersphere:   The @flotus Office is…

CES 2013: A Social Recap

This year’s Consumer Electronics Show has been dubbed the “Year of the Little Guy”. Without some of the heavy hitters present (e.g. Apple, Google, Microsoft, Amazon), there was a bit…

Topsy Analytics for Twitter OSCARS Index

Lights, camera, Oscars! With Oscar buzz in full force, we have partnered with Twitter to create the Twitter Oscars Index – a daily measurement of Twitter users’ feelings as expressed…

Tweets from 2013 CES: Day Three

We’ve posted some daily recaps of the 2013 International CES (Consumer Electronics Show) in Las Vegas, NV. Today, day 3, new gadgets are still surfacing, which means techies are still tweeting…

Tweets from 2013 CES: Day Two

Yesterday, we posted a re-cap of the most-tweeted-about gadgets from the first day of the 2013 International CES (Consumer Electronics Show). Today is day two, and Twitter is still buzzing…

The Best of #overlyhonestmethods

Scientists took to Twitter yesterday with their own version of postsecret: exposing the less-than-glamorous (and often hilarious) side of scientific research. Here are the best of #overlyhonestmethods – the top…

Tweets from 2013 CES: Day One

The 2013 International CES (the Consumer Electronics Show) kicked off today, January 8, in Las Vegas, NV. At this popular, long-running trade show, electronics companies showcase their most notable upcoming…

2012: Year on Twitter for Businesses

In 2012, we saw another year of worldwide conversation on the social Web. As Twitter showed us in their “Year on Twitter”, major events and trends of the past twelve…

Topsy, Twitter, and School Lunch Investigations

It is a truth universally acknowledged that the people of the United States are among the most obese in the world. Childhood obesity in particular has been a rising issue,…