Topsy: Instant social insight

Using Topsy

Blog category for user education posts (tips, videos, etc).

Every tweet ever published, now at your fingertips

Topsy has always been great for helping brands, agencies, and consumers extract meaningful signals from the social media noise. And today, we’re making a good thing even better. Topsy.com, Topsy Pro,…

Social analysis by location

ESRI showcased Topsy’s geo-based social media analytics technology at the ESRI User Conference in San Diego last week. Because Topsy provides extensive geo-referenced tweet data, ESRI created a mashup that…

EGYPT #RESET #2013

This week protesters once again packed Tahrir Square in central Cairo and once again took to Twitter, protesting current President Mohamed Morsi, who was elected following former President Hosni Mubarak’s…

Trendspotting in real time on Topsy.com

Unless you’ve been living under a rock for the past couple weeks, you’ve probably seen some of the recent discussion around Instagram and Vine. In our conversations with reporters, we’re…

Promoted Trend of The Week: #GooglePlayMusic

This week our pick for best promoted trend is the #GooglePlayMusic hashtag and its related search terms. The trend was promoted yesterday following Google’s launch of its new subscription music…

Promoted Trend of the Week — #TheGreatGatsby & #TwitterSmallBiz

This week we’re continuing our series, breaking down of the best “Promoted Trend” advertising campaigns hitting Twitter, which ranged from #FlipYourMorning by @McDonalds to the 5th of May holiday #CincodeMayo.…

Promoted Trend of The Week: #ComedyFest

This is the second post in a continuing series that examines Twitter’s’ Promoted Trend ad product and how brands, agencies and personalities are creatively taking to the medium. Here at…

Promoted Trend of The Week: #AfterEarthDay

Here at Topsy, we like to nerd out on savvy use of the Twittersphere. One of the things we like to keep an eye on is how marketers are using…

Tweasers! A First Look at “The Wolverine” Via Vine

Have you watched the shortest movie trailer ever yet? It only takes a second. Well six, actually. A “tweaser,” in this case the new installment of #TheWolverine, is a trailer…

Social Marketing and Pro Sports Teams

The most successful professional sports teams know that social media campaigns are crucial to promotion of games, news, players and marketing initiatives. These campaigns stoke fan excitement about team products…