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Measure and Influence Social Media for Clients
Topsy enables agencies to see how news content is resonating within Twitter and discover what people are talking about for each account. Agencies can find opportunities, defend against threats, design strategies, and optimize messages.
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See What Story is Gaining Traction
See the number of mentions a particular news story has over time. Be the first to know on news that breaks first on Twitter.
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Surface Relevant Conversations
Determine what terms are resonating right now so these topics can be incorporated into your content creation efforts.
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Who Are the Key Players?
Identify influencers within Twitter so these people can be targeted with specific content updates.
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Quantify the Impact of your Efforts
Use social sentiment to understand how PR efforts are impacting how people are expressing themselves about a specific topic.