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Design and Optimize Movie Content and Promotion

Topsy enables movie producers to assess theme, subject matter, and performer choices using historical social-media data, to detect promising promotional trends and approaches, and to measure model and understand pre- and post-release audience reaction and box office receipts.

  • movie_volume

    Know the Buzz

    Measure the volume of communication about a movie release over time. Identify correlations to box office receipts. Surface key themes of the buzz, and key influencers of it.

  • movie_geo2

    See Where your Release is Performing Socially

    Quantify social communication by country or state so promotional efforts can be gauged, adjusted and targeted.

  • movie_sentiment

    Quantify the Buzz

    Learn how positively or negatively consumers are expressing themselves about a movie release, and why. Incorporate this consumer feedback into promotional materials.

  • movie_saying2

    Understand What Audiences Are Saying

    Discover important themes discussed about a movie release. Adjust creative and promotional strategies accordingly.