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Improve Campaign Effectiveness
Topsy helps political analysts to quantify and understand campaign effectiveness, measuring and explaining candidates, issues and news impact and sentiment on Twitter in realtime and overtime, and enabling improved strategies and responsiveness.
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What Issues Have Legs?
Analyze issues over extensive periods of time to gauge if a cause is gaining or losing momentum. Idnetify which messages resonant, and optimize.
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See How Your Efforts are Paying Off
Track a promotion’s impact by measuring sentiment and volume metrics. Understand electorate changes by candidate or cause over time.
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Know What People Are Saying Right Now
Access instant realtime metrics to view immediate feedback from events such as speeches. Detect new events or narratives that may hold political opportunities or threats.
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Who Are the Key Players?
Identify the influencers for your cause, leverage that understanding to “influence the influencers” with relevant updates, and maximize results.