Topsy: Instant social insight

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Measure the Social Resonance of Programming

Topsy enables TV networks to measure audience interest and sentiment in real-time, optimize content prominence, discover and ride new audience trends, and surface relevant content for real-time programming.

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    Learn How People Are Responding

    Get immediate feedback from viewers using sentiment and mention metrics while programs are airing.

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    Learn from Past Programming

    Episode, story and character analysis. Analyze multi-year trends for programming and characters using social volume and sentiment metrics.

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    See What Content Resonates

    Compare share of voice for a time period or program genre. See if a program/character asset is gaining or losing social equity over time. Surface the themes that attract attention.

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    Know What Your Audience Says

    Discover new ways people are talking about a program, character or event, so these ideas can be incorporated into new creative material.