LAST UPDATED: November 26, 2013
“Personal Information” is information that identifies you as an individual, such as your first and last name or email address. We receive this Personal Information when you provide it directly to us on our Sites.
In addition, Topsy may also collect information about you, some of which may constitute Personal Information that you have made publically available on third party sites (“Public Information”). If you do not want Public Information about you included in the Services, we recommend that you adjust the privacy settings of any third party site you use. You may also contact Topsy via email at email@example.com to request that Topsy delete Personal Information about you. We may decline to process requests that are unreasonably repetitive, require disproportionate technical effort, jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by local law.
USE of Personal Information
Topsy may use Personal Information you provide directly to us to respond to your inquiries, notify you of important changes to our Services and fulfill your requests. We use Public Information to provide an index of the public social web and to improve our product offerings and Services. This allows users of our Sites and Services to view data aggregated across social networking sites, analyze trends on various topics and identify key thoughts, opinions and content over time or in real time. All data, including Personal Information, is processed by Topsy on servers located in the United States.
Disclosure of Personal Information
Topsy may share Public Information that contains Personal Information with users of the Services.
Topsy may share Personal Information with a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, or assets (including in connection with any bankruptcy or similar proceedings).
Topsy will also disclose information as it deems necessary or appropriate: (i) under applicable law, including laws outside your country of residence; (ii) to comply with legal process or respond to exigent circumstances; (iii) to respond to requests from public and government authorities, including public and government authorities outside your country of residence; (iv) to enforce the Topsy terms and conditions; (v) to protect our operations or those of any of our affiliates; (vi) to protect Topsy and its customers’ rights, privacy, safety or property; and (vii) to allow us to pursue available remedies or limit the damages that we may sustain.
We and our third party service providers may also collect and use information not tied to any Personal Information that does not identify you as an individual. Such information includes browser and device information, demographic data and aggregated data as well as the following:
- • Data about your access or use of Services: When you access or use our Services, we and our service providers may track, collect, and process usage data, such as your search queries, web pages that you requested, your activity on the Services, and errors you have encountered.
- 〈 Cookies and other Technologies: Cookies are pieces of information stored directly on the computer that you are using. Cookies allow us and our service providers to collect information such as browser type, session information, time spent on the Services, pages visited, and anonymous traffic data. We and our service providers use the information for internal purposes such as security purposes, to facilitate navigation, display information more effectively, and to personalize your experience while using the Services. We also gather statistical information about the use of the Services in order to continually improve their design and functionality, understand how they are used and to assist us with resolving questions regarding them.
- 〈 IP Address: Your “IP Address” is a number that is automatically assigned by your Internet Service Provider to the computer that you are using. An IP Address may be identified and logged automatically in our server log files whenever a user accesses the Services, along with the time of the visit and the page(s) that were visited. Collecting IP Addresses is standard practice and is done automatically by many websites, applications and other services. We use IP Addresses for internal purposes such as calculating usage levels of the Services, helping diagnose server problems, and administering the Services. Log files containing IP addresses will be retained for a maximum of one year and then deleted.
We may use and disclose the information described above for any purpose, except where prohibited by law. If we combine this data with Personal Information, we will treat it as Personal Information as long as it is combined.
THIRD PARTY SERVICES
Topsy takes precautions — including administrative, technical, and physical measures — to safeguard Personal Information against loss, theft, and misuse, as well as against unauthorized access, disclosure, alteration, and destruction.
use by MINORS
The Topsy Sites and Services are not directed to individuals under the age of thirteen (13), and children under 13 may not submit Personal Information through the Sites or Services. If we learn that we have collected the Personal Information of a child under 13 we will delete the information as soon as possible.
Do Not Track
Some browsers have incorporated “Do Not Track” (“DNT”) features. We interpret the DNT feature to apply to third party tracking on a website. Since we do not allow third parties to track users on our Sites, we take no action when we receive a DNT signal.