Whitepapers
Click below to request a copy of the following whitepapers or guides:
Topsy Pro Analytics Getting Started Guide
This guide explains the basics of using Topsy Pro to gain key social insight instantly. Some advanced features are covered as well.
Disaster Relief in the Age of Twitter
Examines Twitter conversations during natural disasters, showing how emergency response teams could benefit from reviewing the public tweets of everyday users on the ground.
Tracking Social Reaction to Controversy
Uses the social communication surrounding key events throughout the 2012 Presidential campaign in order to examine public response to controversial women’s health issues.
Using Influence To Tune Signal To Noise
Analyzes the trade-offs when using influence and time to filter different types of content.
Predicting Exposure Of Social Messages
Examines the cumulative exposure for @reallyvirtual, the famed live tweeter of the Osama bin Laden raid. This analysis illustrates how you can identify and anticipate “tipping points” in communication for a particular event stemming from an individual.
Coalescing of Communication
How terms used on the social Web evolve over time and how to best stay on top of them.
Using Share of Voice to Anticipate Significant Events
A Share of Voice analysis that looks at how the Arab Spring unfolded and spread from one country to the next by following the social media communication in the Middle East for the first half of 2011.
Predicting Stock Prices Using Social Sentiment
This whitepaper analyzes sentiment on Twitter and compares it to stock price momevents – using Netflix as a specific example. The study’s findings show that applying Topsy Sentiment Analysis for a specific stock and related terms can predict stock movement with statistical significance.
Social Media Political Analysis
Dissects 10 months of census-based Twitter data to uncover how the GOP debates impacted sentiment & conversations for each of the Republican candidates. This groundbreaking political social analysis will be followed up by incremental updates as the GOP candidates, debates and issues unfold through 2012.
Measuring News Event Impact By Monitoring Twitter in Realtime
Illustrates how newsrooms can measure the volume and resonance of conversations occurring around an event or interest area using Topsy’s realtime social analytics.