Click below to request a copy of the following whitepapers or guides:
This guide explains the basics of using Topsy Pro to gain key social insight instantly. Some advanced features are covered as well.
Examines Twitter conversations during natural disasters, showing how emergency response teams could benefit from reviewing the public tweets of everyday users on the ground.
Uses the social communication surrounding key events throughout the 2012 Presidential campaign in order to examine public response to controversial women’s health issues.
Analyzes the trade-offs when using influence and time to filter different types of content.
Examines the cumulative exposure for @reallyvirtual, the famed live tweeter of the Osama bin Laden raid. This analysis illustrates how you can identify and anticipate “tipping points” in communication for a particular event stemming from an individual.
How terms used on the social Web evolve over time and how to best stay on top of them.
A Share of Voice analysis that looks at how the Arab Spring unfolded and spread from one country to the next by following the social media communication in the Middle East for the first half of 2011.
This whitepaper analyzes sentiment on Twitter and compares it to stock price momevents – using Netflix as a specific example. The study’s findings show that applying Topsy Sentiment Analysis for a specific stock and related terms can predict stock movement with statistical significance.
Dissects 10 months of census-based Twitter data to uncover how the GOP debates impacted sentiment & conversations for each of the Republican candidates. This groundbreaking political social analysis will be followed up by incremental updates as the GOP candidates, debates and issues unfold through 2012.
Illustrates how newsrooms can measure the volume and resonance of conversations occurring around an event or interest area using Topsy’s realtime social analytics.